For Russia’s largest real estate industry event, we created a site-specific video installation for CIAN, transforming data and search queries into living visual metaphors. At its core lies a topographic map of Saint Petersburg, periodically dissolving into threads and reassembling into the city, while phrases emerge from real listings posted on the platform.

Developed together with our partners at the creative bureau sēns, the concept highlighted that CIAN’s true value is not in the volume of ads, but in the quality of communication. Instead of a conventional booth, a space was created that became part of a larger message.

The video art by Sasha Kojjio became the connecting thread. An algorithm analyzed CIAN’s user search queries, extracting meaningful signals from the chaos of data. Bezier lines came alive, weaving these messages into form, while the virtual cityscape — built from Saint Petersburg’s real topology — dissolved and reassembled as a metaphor for constant change and the search for stability.

The project became a pioneering statement for the market — when the art of promotion transforms into the art of message, where technology meets dream.

Credits:

Year: 2025

Client: Cian

Concept: creative bureu sēns

Visual idea: metanoeia studio

Producer: Alisa Davydova

Media artist: Sasha Kojjio

Sound artist: Digital Moss